Social networks such as Facebook, Twitter and Instagram are a great place to keep up with what’s going on in your social circle. But did you know that you can do more than just checking for the latest updates from your friends and family? You can also use these tools to gain important information about your industry. In this post we’ll focus on six types of social media information to help you identify and connect with your audience so you can better understand your customers and clients:
1. Follower information
Many social networks keep track of how many people follow you and post your interests. Some can also tell you where they live and additional details. Through the use of digital screening, based on questions and complaints, this information can be invaluable when it comes to reaching out to these people and targeting them with messages pertinent to their specific interests.
If you can properly utilize this information, you will build an audience of like-minded individuals who are more likely to be interested in what you have to offer. For example, if you sell scented candles for dogs and know that your social media followers love their dogs and are very active in the dog community, it would make sense to reach out and offer these people a discount on your goods.
2. Social media profile information
Since you’re already on social media sites, you can easily look at the profiles of your followers. If you see that they work for a company, it’s good to keep up with the latest trends in their industry.
You can also look at their job titles to see if they are decision-makers or influencers. Depending on what your company does, you can then tailor your messages to be more meaningful and customized for this particular audience. This also applies to targeted ads since the messages being sent out must be relevant to your audience and consistent with their interests.
3. Feedback and reviews
Not only are you able to see your followers’ interests and preferences, but you can also get feedback on your products and services from them. You can use this information when creating advertisements to increase the effectiveness of your messages.
You could, for example, create an advertisement that’s more appealing to dog owners that include some promotional products for their pets in the ads. This kind of advertising will help you get the best return on investment (ROI) while still keeping in mind how much people trust you and your product.
4. Information about their interests and likes
You can check out the likes of other users even if you don’t follow them. While some people like different things than you, it’s likely that there will be some things in common between the two of you. It might be sports or something else altogether. Either way, you can use this information to tailor your messages to appeal to people’s likes.
You can also do the same thing with interests, such as checking out what your followers are interested in and then targeting them with ads that reflect those interests. By using the information about people’s likes and interests, you can target a more relevant audience who will be more likely to respond positively to your messages.
5. Comments made on posts/to followers
Most social networks give you access to the comments that your followers have made. If you specialize in something that your followers are interested in, then this information can be useful.
You can use it to keep yourself abreast of the latest trends in your industry, and from time to time. This information will encourage you to use this information when creating new material for your ads. If you can do so without being too pushy, many people will be willing to share their thoughts with you. This can help you hone in on what your target audience wants and how you can cater to their needs.
6. Information about status updates
If you’re like most users, you’ll probably check out the latest status updates that your followers have posted. This information can be useful to see what people are showing interest in on Instagram or Facebook.
It’s also an opportunity for feedback on your products and services so you can get consistent followers. People will be more likely to leave comments if they like your brand and products.
These types of information available from social media sites are very helpful for companies to learn about their customers’ tastes.
These six pieces of information provide companies with an opportunity to customize their messages for different customers. Doing so will strengthen relationships between the company and its clients, but it will also help them be more impactful.