Every day, we see more and more people opening their own online stores. They’re looking for ways to make money beyond the 9-5 grind. But what they don’t realize is that it’s not just about selling products; it’s also about getting noticed. You need a marketing strategy.
Your marketing strategy is the backbone of your company. It’s what gets you new customers, keeps old ones happy and brings in revenue to keep your business alive. So it makes sense that you invest time and energy into making sure that your marketing efforts are as successful as possible. But how do you know if they’re working?
Data – the new oil
Data is the new oil. It’s what drives marketing efforts and should be harnessed to its full potential if you want your business to grow. And data-driven marketing, by definition, requires collecting information about customers in order to know who they are and how best we can serve them.
But that’s not all it entails. Data-driven marketing also requires having the right tools to store, manage and analyze data so that you can make better decisions when it comes time to plan your next campaign.
So how do marketers go about collecting this crucial information? There are a number of ways:
Surveys allow for insights into customer attitudes and behaviors. They are the number one way to collect customer data in order to help you make better decisions and grow your business.
Using social media
Tracking social media metrics is a great way to market your business and get feedback from customers. This can help you see what they’re saying about your company, which will give you insight into how well the marketing strategies are working. The likes, shares, posts and followers on all of our social channels can be mined for information about customers’ tastes and preferences.
Utilizing a CRM system
CRM stands for customer relationship management. This system is designed to help you track and manage all of your customers, prospects and leads in one central location.
Using web forms
Web forms are a great way to collect any information that may be needed from website visitors or potential clients without having to go through the hassle of giving them a call.
Targeting advertising campaigns for specific audiences
This is one of the most powerful tools in data-driven marketing as it allows you to pinpoint whom you want to be going after with your ads, rather than just throwing them out into the world and hoping that they hit on someone who is in need of your product or service.
Understanding search trends
It’s important to understand how people are searching for products or services, which will give you a better understanding of what they’re looking for and why. This might also help you determine whether it’s worth investing in the search engine optimization program you have been using or if a new one might be more beneficial.
Gathering customer feedback
Gaining insight into what your customers are thinking and feeling will allow you to understand them and their needs better. This can help you make sure that your company is giving them what they want.
Get to know your customer’s journey
If you want to be successful in data-driven marketing, it’s important that you know how your customer journey looks. There are many different ways a person might find themselves on your website, and understanding what brought them there will help you ensure they get the best possible experience while browsing through your site. You’ll also have better luck targeting specific keywords and content that will interest them.
To make sure they are receiving the services or products that fulfill their needs, you’ll need to know what those needs are and how well your company is satisfying them. This can help you develop a marketing strategy by researching potential topics for blog posts or articles on your website, Facebook page, or LinkedIn company page.
Understand where they are in their lifecycle and what motivates them
Once you know what type of customer they are, it’s also important to understand where they’re in their lifecycle and how that might motivate them. Currently, the lifecycle for a Millennial is pretty simple: they’re in search of their first job and are just starting to think about their first home or car.
That means they’re highly motivated by the idea of starting a new chapter in their life and are looking for ways to make their first big purchase or find their first job.
What you should do:
- Be sure to provide resources for newcomers and what they need to know when entering the marketplace at an earlier stage in life (e.g., tips on finding a job)
- Offer advice that will help with long-term goals, like saving up for retirement.
- Offer products that best meet these needs – whether it’s your own product or something you can sell as an affiliate partner offering financial advice; this is especially helpful if those are things customers might not be able to get elsewhere because of regional restrictions or laws about securities/investments/retirement savings accounts.
Use data to tell a story that resonates with your customers’ needs, wants, and desires
No one ever said that marketing success is easy. In fact, it’s downright hard. This article will teach you a few simple but powerful tactics to get your message across and increase conversions for your business.
The average consumer spends about 12% of their time reading online content, so the first thing marketers need to do is focus on making sure they have quality content that impacts those precious seconds their customer has before clicking away from their website app page.
The second tactic? Use data! Data can be used as feedback from customers who interact with your company through social media posts or e-mails; this could tell you what people think of specific products or services and which ones are most popular among consumers right now.
Overall, the adherence to these simple but powerful marketing tactics will help you get your company’s message across to potential customers. Data-driven analysis can lead to insights that will prove highly beneficial for your company.
Knowing the demographics and needs of your customer base is a great start. But as you develop a deeper knowledge of the people who are visiting your website, you will be able to use that insight to help design products that meet their needs.